August 26, 2013 – 11:39 am

Eighty-three percent off. People line up for sales like that. Unfortunately, those kinds of discounts are few and far between. Unless you're a Flypaper user. Users of Flypaper content creation software consistently report they create high-quality animated and interactive content at one-sixth the cost of other standard programming.

How is that possible? It starts with Flypaper's pre-programmed components. They put the power of Flash animation in the hands of non-technical users. There's no need for programming, coding or scripting. Even beginning users are capable of quickly and easily creating customized animated and interactive content. They just drag and drop pre-programmed components onto the page, spend a couple minutes adjusting various properties of the component to suit their specific needs and they're ready to move onto the next piece.

Flypaper Creator and Creator Pro come bundled with a dozen of these components and more are being added with every release. They can add animation, pull data from outside sources, provide interactivity and much, much more.

They allowed one Flypaper user to create, in just one week, a presentation he says would normally take six weeks. Another says his clients have waited six months for projects he can now do in a month or less. In a time-equals-money society, the potential cost implications of this are staggering.

Another big time and money-saving feature of Flypaper is the availability of templates. Rather than starting each and every digital project from scratch, Flypaper templates allow users to bypass the initial design steps and get right to the content that's at the heart of the message. Flypaper comes packaged with dozens of industry-specific templates to give users a place to start.

The templates are completely customizable. Users can change orientation, colors, fonts and other design elements. Once a template is customized to the user's specific needs, they can save it as an additional template and spend even less time getting up and running on the next project.

For more information about templates and how they can save you time and money, watch the archived webinar, Save Time Building Content with Flypaper Templates.

See for yourself how you can save time and money building animated and interactive content with Flypaper. Download a FREE trial today.

By Christie Wroten | Posted in industry news | Comments ( 0 )
August 22, 2013 – 7:22 am

Text is the building block of any message. But many people don't realize it can also be an integral part of design as well. Flypaper Creator and Flypaper Creator Pro content creation software offer many options to help utilize text as a design element in your digital signage displays.

Of course, there are the standard choices, such as font, size and color. Flypaper offers dozens of options for these variables as well as for variables you might not have known existed. For instance, Flypaper allows you to adjust the leading in many of our text operations. Leading is the amount of space between lines of text. It's a great option when the amount of text you're using almost fits into the space your design permits. Adjust the leading up or down to make the text expand or reduce to best fit the allotted space. You'll find the leading adjustment in the Properties tab of each text box.

Flypaper's Scrolling Text Box component is another great option when you have more text than comfortably fits in the space available. It includes a scroll bar on the right side that allows the reader to scroll through large amounts of text without it dominating your entire page. Please note: the scroll bar is not visible in the page editor. But when you preview or publish your project, it will be visible and functional.

The Big Text Mask component is a great tool when you want to use text as a graphic design element. While Flypaper offers a font size of up to 127 points, the Big Text Mask allows you to scale your text like you would a graphic element. Just click on an edge and drag the text box to your desired size. Your text can also be stretched or distorted like a graphic element, a feature not available with standard text boxes.

A creative and fun text option is the Fiery Text component. Just like it sounds, it gives text the animated appearance of being on fire. It's a great idea for menu boards where items are grilled or spicy. Or the colors can be adjusted to create a wide range of animated effects.

Flypaper also gives you several methods to create animation with your text. It can time text on and off a page, fade in and out, wipe, scroll, spin and more. Check out the Timing section of the text box properties to see all the options. And for additional choices, turn on the Advanced Text Effects. They are off by default, but for an extra dozen animation options, go to Tools>Options>Edit and check the box for Show Advanced Text Effects.

For more great text tips, watch our archived webinar, Get the Most Out of Flypaper's Text Features or contact us today.

To try these text features yourself, download a FREE 30-day trial.

By Christie Wroten | Posted in industry news | Comments ( 0 )
August 19, 2013 – 1:05 pm

One of Flypaper's most helpful features is also one of the most overlooked. It's right there, in plain site, but most people don't realize what an organizational asset the Project Map can be, especially if you're creating a large or interactive project.

You'll find the Project Map directly under the page screen when you open a Flypaper project. As you start a new project, the map is empty until you begin adding pages. As you do, you'll see it fill with thumbnails of those pages.

With your cursor in the Project Map area, right click to reveal a menu that has many helpful options. You can add, delete, copy and paste new pages. You can also save pages and projects as a template for future projects. Some of these actions can also be initiated from other Flypaper menus, but the Project Map menu brings these important actions into one, easy to access place.

When you first add pages to your Project Map, they appear in a linear fashion, one right after the other. You can rearrange their order by simply clicking and dragging them around. This is a great way to storyboard if, for instance, your project will consist of a loop of auto-playing content.

Where the Project Map begins to become extremely helpful as a storyboarding tool, however, is when you begin branching your pages. Branching is required when your project is interactive and your audience has the option to go to either this page or that page.

A branched map visually helps you determine where to add the page elements that allow users to make those choices and helps you assign the correct destinations to each choice.

If you're working with a large number of pages and your Project Map is starting to get crowded and hard to follow, there's a simple trick for cleaning it up. Chapters will close off sections of the project until you're ready to work on them again. Simply select a group of connected pages by clicking in the area around the desired pages. Drag the cursor and a shaded box appears. Keep dragging until all the desired pages are highlighted. Right click and select New Chapter from the Project Map menu.

Those selected pages are now contained in a folder that can be expanded when needed and collapsed when not in use to save room on your Project Map. Putting pages into a Chapter does not affect your project playback in any way. Nor does it delete or hide the pages. It's purely a visual tool to help you organize your pages and manage the look of your Project Map.

For more information about how Flypaper's Project Map can help you organize your digital project, watch the free and on-demand webinar Maximizing the Project Map in Flypaper. Or contact us for more information.

To try Flypaper and the Project Map free, download the content creation software Free Trial.

By Christie Wroten | Posted in industry news | Comments ( 0 )
August 15, 2013 – 6:16 am

Did you know Flypaper can help your sales team every bit as much as it can help your sales figures? Most people envision digital billboards or in-store retail displays when they think about uses for content creation software. But Flypaper can also be a potent form of communication in more intimate settings as well, such as in sales meetings or in communications with potential customers.

Here are just a few of the reasons why:

1. More engaging meetings and marketing materials. The days of walking into a sales meeting with a stack of presentation folders and hard copies of marketing materials are long gone. But their replacement, the ubiquitous, and boring, Power Point presentation, isn't really any more engaging or dynamic. With Flypaper's content creation software, however, a sales team can quickly and easily produce presentations that are creative, dynamic and powerful. Flypaper's interactive and animation capabilities quickly draw the attention of your audience and engage them in the meeting, making them more likely to hear and retain the message. And going from one client to the next is quick and easy because, with Flypaper's unique component properties, the sales staff is able to customize animated presentations without involving designers or programmers.

2. Customized follow up. Sure the sales team can copy and paste a contact's name into a standardized follow-up email. But, with Flypaper's content creation software, they can follow up with a customized, animated message. They can record a personalized voiceover with the click of a button; add snippets of customized video; and personalize animated elements to include the client's name or logo. The client comes away with the sense the sender devoted hours to the communication, when, in reality, it took just minutes to customize.

3. Documented interest gauge. Another benefit is that Flypaper offers the sales team the means to really gauge a prospects interest. They simply send the prospect a link to some customized, Flypaper-built content. Once the client has followed that link, the sales team can utilize Flypaper Creator Pro's Dashboard feature to analyze the client's response. What path did they take through the content and how much time did they spend on each page? Did they come back a second time? Where did they focus their attention? This helps the sales team understand which messages are appealing to that particular prospect and to tailor further messages more specifically to that client's interests.

For more information about how Flypaper can help your sales efforts, contact us today. Or check out Flypaper for Marketing and Sales for more information.

By Christie Wroten | Posted in industry news | Comments ( 0 )
August 8, 2013 – 5:24 am

It used to be, when you saw an interesting piece of information, say a phone number or a product name you wanted to remember at a later time, you either had to find paper and pen or rely on your memory. Today, however, thanks to a contemporary application for technology that was actually invented nearly 20 years ago, consumers can simply whip out a smart phone, scan a little black and white matrix and carry the information with them wherever they go.

It adds a unique sense of freedom by allowing consumers to access information when and where it is more convenient for them and by allowing digital messages to expand their reach miles beyond the sightlines of the actual digital display.

A QR Code is similar to a standard bar code. The primary difference is bar codes are read in just one direction, horizontally. QR codes however are two-dimensional and read horizontally and vertically. This allows them to store more data than a traditional bar code.

Flypaper's content creation software has always offered users the ability to drag and drop QR Codes that were created in another application but with Flypaper's QR Generator component, introduced earlier this year, you can custom build a QR code right within Flypaper. It can be done in just two easy steps.

From the Flybrary, drag the QR Generator component onto your project page. It looks empty at this point, but that's okay.

Under the component's properties, in the box marked "Encode Text", enter the destination you want the code to produce when scanned. It can be a URL, an email address, a v-card, or any kind of alphanumeric data. As you type the destination, you'll see the QR Code start to fill in.

It's really that simple.

The QR Code generator can also be used in conjunction with other Flypaper components to create dynamic codes, that change based on information inputted by your end user. For instance, combine it with Flypaper's QR Wayfinder premium component and allow users to pinpoint a start and end point. It will generate a code that scans to Google Maps with directions from one point to the other.

So, don't make your customers scratch out your web address on the back of an old receipt. Add QR codes to your digital signage and extend the reach of your message to wherever they may take it.

For more information on how to add QR Codes to your digital projects, watch our archived webinar: Spice Up Your Digital Signage with New QR Components. Then try it for yourself. Download a FREE Flypaper Trial.

By Christie Wroten | Posted in industry news | Comments ( 0 )
August 5, 2013 – 6:07 am

They feature some of digital signage’s most visible deployments. Stadiums and arenas usually feature a wide array of digital signage. The large jumbo screens and scoreboards. Digital menus at the concession stands, in-house branding, third party advertising. Throughout these venues, digital signage is everywhere you look.

These widely varied uses can combine to significantly enhance a visitor’s experience at the venue and increase the likelihood he will return for another event. Let’s look at three ways properly planned and executed digital signage can keep fans coming back again and again.

1. Targeted messages. The goal of all digital signage is, of course, to communicate with customers. In a retail setting, for example you can expect customer demographics to remain consistent day after day. In large venues like stadiums and arenas, however, demographics can vary wildly from one day to the next because of the variety of events. Attendees at Sunday afternoon’s Princesses on Ice Extravaganza are not likely to be receptive to, or appreciative of, the same ads displayed at Friday night’s rock concert.

With digital signage, however, those ads can quickly and easily be replaced with more appropriate messages for the next event. A content management system like Flypaper CMS will even allow users to schedule message changes mid-event. For instance, a screen can run beer advertising for most of an event, then switch to a different message once alcohol sales have closed.

2. Increased satisfaction at the concession stand. Digital menu boards at the concession stands can make doing business easier for customers and event staff. In addition to having the ability to customize the menu in advance of each event, staff can quickly make adjustments when necessary. If that national shortage of nacho cheese means you’ve got to raise prices, digital signage accessories like Flypaper’s Connect components lets the manager make the price adjustment to a spreadsheet in his office. Menu boards all over the stadium pull the new information and automatically update.

If those higher prices don't deter nacho fans and they run out mid-event, the same technology means staff can remove them from the menu boards completely with just a few keystrokes. This eliminates the frustration and disappointment of visitors waiting in line only to order an item they can't get. It also eliminates the time wasted while that customer reconsiders his order as others wait in line behind him.

3. Wayfinding, or getting people where they want to go, is yet another way digital signage can enhance customer satisfaction in an event setting. Digital kiosks can scan tickets and display the quickest route to those seats or direct people to restrooms, handicapped routes or the closest first aid station. After the event, signage can switch to display routes to other nearby attractions or advertiser locations. They can even display local traffic information, letting an attendee know, before he gets stuck in traffic, the highway he planned to take home is closed due to an accident.

The more positive and enjoyable the experience, the more likely visitors will come back for another event, ensuring continued success at the venue. And while, digital signage can't do anything to improve a team’s winning percentage, it can be used to significantly improve a visitors' impression of your venue.

For more information about how Flypaper's digital content products can help keep fans in your seats, contact us today or try Flypaper yourself with a FREE 30 day trial.

By Christie Wroten | Posted in industry news | Comments ( 0 )
August 1, 2013 – 5:40 am

You probably already know Flypaper’s content creation software allows you to easily drag and drop existing audio files into your digital project. But you can also personalize your project by recording your own audio within the Flypaper platform. Record it. Review it. And when you’re done, the file is automatically inserted into the assigned page.

This is a great option when personalized, specific audio is needed or when you have a recognizable voice, such as the company CEO, available to do the recording. It does not require a professional recording studio or expensive audio engineers.

It takes just 5 easy steps.

1. Click the microphone on Flypaper’s task bar. A dialog box entitled Record Audio will appear.

2. Name your audio file in the Name text box.

3. If you have more than one microphone option, select which one you’d like to use in the drop down menu under “Device”. Do the same to select which device you want to use for Volume Control. If you chose Master Device, you’ll be able to use the sliding bar right in the dialog box.

4. Click the Record button and begin speaking into the microphone. Flypaper will display the running time of the recording as you proceed. When finished, click the red Stop button.

5. To review your recording, use the forward and backwards buttons. If you’re not satisfied with your recording, simply record again. If you are satisfied, click OK and the audio file will automatically be added to that page in your digital project.

Flypaper makes adding personalized audio to your project as easy as it made adding interactive and animated elements.

For more information about adding personalized audio to your project, watch our online tutorial Recording Audio.

To see for yourself, download a free trial and try Flypaper for 30 days.

By Christie Wroten | Posted in industry news | Comments ( 0 )
July 30, 2013 – 4:42 am

Chances are you’ve used one lately. When you registered at the walk-in clinic. Or placed your deli order at the grocery store. Digital signage kiosks are popping up everywhere these days. They’re a perfect solution for capturing data from users for any number of uses.

Flypaper’s content creation software programs, Creator and Creator Pro, make it easy to capture that data with pre-programmed form components whether with a touch screen display or a standard screen. Flypaper’s button components work whether you’re physically touching them or clicking them with a mouse. Text can be entered without a physical keyboard because Flypaper’s Virtual Keyboard component makes it easy to type information with fingers or by clicking on the appropriate letter.

Whatever type of data you’ll be collecting, Flypaper offers an assortment of form components to help you capture it. There are radial buttons for either/or questions such as male/female or married/single, a.m./p.m., etc. Text fields allow users to fill in a name or describe symptoms or add more information.

Slider components allow users to rate something using a visual guide. For instance, you can ask restaurant patrons to fill out a survey and rate their dining experience on a scale of poor to excellent by dragging a pointer to the appropriate point on a sliding scale.

Flypaper also has components for check boxes, date selection and others. Each offers you the option of making an answer a required field. Simply by checking a box in the Properties tab, you can ensure a question is answered before the form will move onto the next step and, prompt the user to complete the answer.

Once all your data is compiled, Flypaper offers you several options. You can arrange for the data to be emailed to a specified email address, you can display all the data in a single screen and ask the user to verify it or you can have the project automatically direct the user to another project page, depending on the results of his or her inputted data. 

For more information about collecting user data with forms, watch our recorded webinar Capture User Inputted Data with Form Components. 

To try Flypaper free, download the Content Creation Software Free Trial.

By Christie Wroten | Posted in industry news | Comments ( 0 )
July 25, 2013 – 6:51 am

While data can be an important part of your message, reading it in a textual form can be, well, boring. Depicting data graphically, however, is a more readable, more engaging option and much better suited to a digital signage environment. Flypaper’s content creation software has, not one, but two charting components available to help you visually display data in your digital signage. First is the standard charting component that allows you to build a variety of chart types with fixed data that is embedded in your project.

The second charting option, the Connect for Charting component, offers the ability to dynamically update data by connecting the chart to an external data source. When the data in the source file is changed, the chart is updated as well.

It’s as easy as dragging and dropping the Connect for Charting component onto your page. Like all Flypaper components, the Connect for Charting has several properties you can adjust to suit your specific needs and preferences. Colors, types of charts (line, area, bar, graph, plot), fonts and size can all be adjusted.

Now, simply tell the chart where to find the correct data and how often to go looking for it. Right click on your CSV data file and look under Properties to find the file location. Copy and paste that address into the URL box in the Connect for Charting properties tab.

Finally, drag and drop Flypaper’s Timer component onto your page and, under its properties, set the interval at which you wish the page to refresh. This is a non-visible component. It won’t be seen on your published project, but every time the pages refreshes, it will reach out to the source file and pull in the updated data.

This allows your data to remain updated without modifying the project itself. It can also be updated remotely, provided the machine with your source file is accessible via the Internet.

For more information about adding dynamic charting to your digital signage project, watch the recorded webinar, Add Dynamic Charting to Your Digital Displays.

To try Flypaper free, download the Content Creation Software Free Trial. By Christie Wroten | Posted in industry news | Comments ( 0 )

July 23, 2013 – 1:36 pm

For people just entering the world of digital signage, the blank page can be a terrifying sight. Not only are they not quite sure where to start, they’re not even sure how to start. But, Flypaper can help users get their digital content off to a Flying Start!

Flying Start is a combination Creation & Training program that allows users to get engaging digital content up and running quickly and get immediate payback from their digital signage investment while also getting the training they need to create future content on their own.

There are three levels to the Flying Start program. All include an initial consultation with our content creation experts to layout the project’s objectives. Then they’ll design some comprehensive layouts to give you the look and feel of what your project might look like when finished.

You’ll also receive a number of custom and semi-custom page templates that have been designed or modified to meet your specific needs. You’ll be able to use these templates in your initial project and in future projects. The number of layouts, templates and pages you receive will depend on which Flying Start level you choose.

Once our experts have your pages designed, you will be able to review the pages and make changes based on your preferences and needs.

After the initial pages are up and running, you’ll receive two hours of private on-line training using your completed project. Using your own project as a training tool ensures the training focuses on your specific needs and preferences while making sure you’ll feel comfortable making changes to the initial project as well as creating future content on your own.

The key is in its pre-programmed components, or widgets, that can be dragged and dropped into your content to add updated weather forecasts, QR codes and RSS feeds. There are also components for charting, surveying, wayfinding and more. This allows users easily and quickly create engaging content while saving both time and money versus traditional development approaches.

Get more information about the Flypaper Flying Start program.

To try Flypaper content creation software free, download the Free Trial.

By Christie Wroten | Posted in industry news | Comments ( 0 )