A lot of smart people are saying that Digital Signage will grow more than 20 percent in the next four years. A recent report by ABI Research reinforces this, by estimating that the industry netted $1.3B in 2010 and will grow to $4.5B by 2016. Jose Avalos from Intel just wrote on this site that we’ll see 22 million digital signs in the next three years.
Now that we’ve all grown comfortable with the content possibilities for digital signs, let’s talk about how what’s ON the screen can be carried OFF for further engagement. Given a head start of many years, online marketers have figured out hundreds of ways to do this through e-mail, online ads, and social media. And now the same can and should be done through digital signage.
First you got the budget approved and now you’ve spent the money on the digital signage network, created all of the content and had a successful deployment. Life is good!
How many of you remember the early days of the Internet? How many of you remember the times when a Web page would load in one browser, but load either incorrectly or not at all in another browser? The Web master (remember that term?) would remark that so-and-so browser does not support this-or-that HTML tags.
Houston…we have a problem.
