How many of you remember the early days of the Internet? How many of you remember the times when a Web page would load in one browser, but load either incorrectly or not at all in another browser? The Web master (remember that term?) would remark that so-and-so browser does not support this-or-that HTML tags.

Houston…we have a problem.

I just got back from a very successful show at Adobe MAX. Plenty of cool stuff going on but two things really stood out to me. One, of course, was Adobe’s announcement that the forthcoming Flash Pro CS5 will enable Flash Apps (and therefore Flash content) to be delivered to the iPhone.

I’ve lived both sides of the relationship and felt the frustrations of trying to create truly impactful content within the constraints imposed by budgets and time. It’s certainly never easy, and over time we’ve boiled down the pitfalls to what we like to call the seven sins of content creation.