Your Company, the Movie - Tools for creating online videos Inc.

Ryan Underwood In the three years since its founding, YouTube has lodged itself so firmly in the culture that the video-sharing site even scored a starring role in the presidential primary debates. In other words, if you are not using online video in your marketing efforts, you are woefully behind. Fortunately, a new array of equipment and editing tools allows even the most neophyte users to channel their inner Steven Spielbergs. Whether you want to star in your YouTube marketing videos or just jazz up your website with animated presentations and product demos, these picks will help you reach customers with even the shortest of attention spans. Best For: Multimedia presentations - Flypaper What it is: Software for creating and editing Web-ready presentations What's cool: Flypaper incorporates video, audio, Flash animation, and a host of other media formats into a single piece of content that can be exported as an embedded Web element or a YouTube-ready video. The program also includes an array of templates geared toward do-it-yourselfers looking to add some sizzle to their websites and companies seeking more compelling ways to present their products. Flypaper even lets you insert interactive forms and quizzes as well as keep tabs on who is watching your content and how much time he or she is spending watching it. Drawbacks: There's no Mac version. And the library of templates, videos, and other content loads slowly. The company says it is working to fix that problem. Price: $195 per year