New platform designed to make Flash creation, collaboration and tracking truly simple for the enterprise

(Phoenix, Ariz. – Feb. 11, 2009)  – Flypaper Studio, Inc., creator of the leading Flash Content Management Platform, announces the 2.0 release of its award-winning software, Flypaper. This version has many significant new features focused on creative content development agencies and enterprise users who are creating large Flash projects such as marketing, sales and training content. The new Flypaper Platform makes it even easier to create large scale, high-impact Flash content for a fraction of the time and cost typically associated with such projects. 

“Creative agencies and the enterprise clients they serve feel the most pain when it comes to creating mass amounts of Flash content. It’s costly, time-consuming, not reusable, and they can’t track the output,” said Pat Sullivan, CEO of Flypaper Studio. “Until now, both groups have been hamstrung to a large budget for creating Flash content for everything from corporate training to online marketing and presentations. Now, for the first time, they finally have a solution that empowers them to create, collaborate, reuse, and track high-impact Flash content for a fraction of what they used to allocate in cost and resources. Flypaper unlocks the power of Flash for the enterprise.”

The 2.0 version of the Flypaper Platform allows companies creating Flash projects to do much more of the content creation themselves, while collaborating online and in real time with outside professional agencies. The enterprise version adds a collaboration feature, a private online repository for storing projects and digital assets, additional storage space, and a software development kit (SDK).

Flypaper version 2.0 includes the following key features and benefits:

• Enterprise repository – Companies will have their own private repository where content and entire projects can be stored, accessed, modified and reused across the entire organization. This is especially useful for companies that are creating and repurposing content throughout several different departments and need quick access from one central location.
• Collaboration – Users have real-time, Web-based collaboration capability and can export any element of a project then collectively mark up, edit, make notes, chat online, and view all collaborators per project.
• Software Development Kit (SDK) – An ideal development solution for Flash programmers producing high impact Flash programs for corporations. The Flypaper SDK allows Flash programmers to create and convert Flash files to the Flypaper format, making Flash programs and components editable by the customer for the first time ever.  It frees the Flash programmer from mundane maintenance, allowing them to focus on the highly creative elements they love. The component SDK includes templates for Flash, Flex and ActionScript3, along with complete documentation.

Flypaper 2.0 also includes nearly 30 new features that allow for greater end-user control and customization. Key enhancements include: automatically add one element to all pages with just a click; lock certain elements or entire projects so other users can’t make changes; and add custom fonts. These updates, as well as many others, make the Flypaper Flash Content Management Platform even more intuitive, user friendly and efficient for end-users.

The Flypaper Flash Content Management Platform is sold as an annual license at $795 for single users, or as an enterprise package that includes five seats for $9,995 per year. Later this spring, Flypaper Studio will release a Sales and Training Toolkit that brings the power of Flash to salespeople and training mentors. Salespeople will be able easily edit and personalize Flash presentations and marketing literature to more effectively sell to their customers and prospects. The company will also release an Approval Management System that powerfully facilitates the entire project approval process across the enterprise.

About Flypaper Studio, Inc.
Flypaper Studio, Inc. is the leading Flash Content Management Platform that empowers programmers and non-programmers alike to create, edit, share, track and reuse high-impact Flash content. The Flypaper platform enables the rapid development of Flash projects and allows anyone to edit and manipulate components without touching programming code. Through a SDK that converts Flash elements into the Flypaper Platform, Flash Programmers can create components, which can be edited and reused. Output from the application rivals the interactivity and quality of custom Flash development, but in a fraction of time and cost typically associated with such projects. For more information, visit www.flypaper.com.