Flypaper Version 2.5 Takes Key New Features Into the Cloud

Provides Easier Use and Upgrades for Managing Flash Content Across the Enterprise

(Phoenix, Ariz. – April 21, 2009)  – Flypaper Studio, Inc., creator of the leading Flash Content Management Platform, announces the 2.5 release of its award-winning software, Flypaper. Creative agencies, eLearning developers, and businesses will enjoy a host of new features, including a new Web-based application that makes creating, sharing, reusing and tracking Flash content easy for remote and on-the-road sales forces, partners and other employees. The significantly updated 2.0 version of Flypaper, released earlier this year, focused on empowering the enterprise and creative developers to manage Flash projects for a fraction of the time and cost typically associated with such projects. This next upgrade takes managing Flash content to another level with a focus on Web collaboration, easier file conversion, and creative features that are most important to Flash content developers of all types. Flypaper 2.5 will be officially available April 30th.

“We’re excited to present this next evolution of Flypaper and can confidently say there is nothing in the market like it,” said Pat Sullivan, CEO of Flypaper Studio. “Our 2.0 version really set the stage for companies that need a complete Flash platform to develop all of their enterprise content from eLearning to marketing. Since its release, we’ve listened to our early adopters and with version 2.5, have answered many of their most pressing needs. On top of that, we added some very cool features that we know our users will love.”

The Flypaper Flash Content Management Platform is a licensed environment where companies creating Flash projects can do much more of the creation themselves, while collaborating and editing these projects online and in real time with outside professional agencies and disbursed teams anywhere in the world.

Flypaper version 2.5 includes the following key features and benefits:

• Web editor – Once a project is created and stored in a company’s online repository, multiple users can then access and customize the content to their needs, such as changing text, swapping out an image, or inserting new media files. Original content creators can decide which elements can be repurposed and which ones need to stay “locked.”
• Single SWF conversion – Users can now convert entire projects or pieces of projects as a single SWF file. This will make it easier for users to export, integrate with other applications, and integrate with Learning Management Systems (LMS).
• Enhanced dashboard – The Flypaper dashboard lets users collect and track view data in the cloud, now with enhanced usability. With the updated dashboard, users can now view their projects plus the projects of other users throughout the company, allowing for greater data collection, as well as embed tags, links and email in each project.
• Simpler UI – Flypaper now has a simpler interface for users to search Flash elements, drag and drop components to project maps, manage users, and add customized animations.

Additional new features in Flypaper 2.5 include: being able to search online repositories 50 percent faster than before, a “pause” button for previewing stories, fill-in-the-blank options for LMS reporting, a shift from automatic to manual updates to give users more control, and a new “Marketplace” to search already created Flash projects and pages.

Learning Evolution, an eLearning development firm for major consumer brands, was an early adopter of the Flypaper platform. “We began using Flypaper as an affordable but extremely robust application to create eLearning programs for our clients. We’ve seen the value it adds first hand and are now using it for our own online marketing campaigns,” said Scott Matthews, CEO of Learning Evolution. “We’ve been able to create a large amount of marketing content in a very short time frame, and are already collecting data that will influence future marketing campaigns and empower our sales force to better understand the customer buying process. The proof of Flypaper’s effectiveness is the clear increase and quality of leads we’re seeing.”

The Flypaper Flash Content Management Platform is sold as an annual license at $1,495 for single users, or as an enterprise package that includes 10 seats for $4,995 per year. The Web editor can be added as an upgrade for $195 per seat. The company also offers volume discounts as well as government and educator pricing.

To see a live demo, visit Flypaper Booth #2265 at the ad:tech San Francisco event, April 21-23, 2009 at the Moscone Center, or register for one of the company’s demos online.

About Flypaper Studio, Inc.
Flypaper Studio, Inc. is the leading Flash Content Management Platform that empowers programmers and non-programmers alike to create, edit, share, track and reuse high-impact Flash content. The Flypaper platform enables the rapid development of Flash applications and allows anyone to edit and manipulate components without touching programming code. Through an API that converts Flash elements into the Flypaper Platform, Flash Programmers can create components, which can be edited and reused. Output from the application rivals the interactivity and quality of custom Flash development, but in a fraction of time and cost typically associated with such projects. For more information, visit www.flypaper.com.

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